About

Founded by one of the most respected futurists in home care and hospice, Heather L. Rooney Strategy and Marketing is an award-winning firm that empowers businesses to define and achieve their unique growth objectives.

Unlike any other marketing firm in home care, clients work directly with the firm’s Founder and CEO – Heather Rooney. Recognized for her innovation, inspiration, empathy and execution, Heather is considered one of home care’s leaders.  With a broad understanding of the home care and hospice industry, Heather’s work extends beyond traditional sales and marketing functions to help clients define the strategy that will yield unprecedented success. From coaching CEOs to strategic planning, sales force development to graphic design and marketing plan implementation, Heather offers an exceptional track record built upon a foundation of highly satisfied clients – view Testimonials.

Our firm approaches each client engagement with enthusiasm and tenacity. We recognize the importance of utilizing strategies designed to minimize expenditure and maximize return on investment. We steer away from “off-the-shelf” marketing training and programs so that we may tailor each project to suit the specific needs of the client. This unique approach ensures that the services delivered are customized, cost-effective, and designed to help the client achieve their growth objectives with optimal efficiency and effectiveness. Ultimately, we are known for hitting the bulls-eye.

Heather inspires change, delivers practical guidance, and helps organizations execute through a special combination of motivation, empowerment and accountability. Immediately upon initiating their work with Heather, clients recognize that this award-winning firm is in a class by itself.