Heather Rooney
executive biography

Heather is the President and CEO of Heather L. Rooney Strategy and Marketing, a national marketing and strategic planning firm. With an innate ability to forecast future trends, Ms. Rooney is among the most respected growth strategists in the home care industry.

  stevies award logo

Entrepreneur of the Year 2008 and New Business of the Year 2006

Having been a member of the home care community for more than 10 years, and with nearly 18 years of sales and marketing experience, Ms. Rooney is accustomed to guiding a diverse cadre of home health, hospice, private duty organizations in their quest to transcend performance plateaus. From small agencies to large national chains, she is known for infusing clients with energy and empowering companies to achieve unprecedented growth.

Ms. Rooney serves on the Board of Directors for the Community Health Accreditation Program (CHAP) and the Distinguished Board of Judges for the Stevie Awards. She is a nationally respected keynote presenter and published author on topics related to emerging market trends, sales, marketing, business development, business intelligence, leadership, strategic planning, growth, and more. Amidst her diverse content expertise is one essential thread: she is consistently recognized for her ability to cultivate vision, build unity of purpose, offer practical guidance and inspire change.

Ms. Rooney is also an award-winning CEO - She was named the 2008 Entrepreneur of the Year by the Stevie Awards for Women in Business, and she won the 2006 Stevie Award for Best New Business.

Prior to founding Heather L. Rooney, Heather built and directed all aspects of Sales, Marketing, and Business Development for a leading provider of business intelligence in home health, hospice and private duty. Her background includes real estate investment, franchise businesses, international pharmaceuticals, cultural diversity, non-profit juvenile delinquency prevention, community policing, and federal grant management. She is a trained conflict mediator and professional facilitator.

Heather graduated Magna Cum Laude and Phi Beta Kappa from the University of Washington with a focus on Criminology, Sociology and Criminal Justice. She resides in Seattle with her husband and young daughter.

Contact Heather L. Rooney: HLR@HeatherRooney.com



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